S.W.O.T - Live Brief Convention

S.W.O.T - Live Brief Convention

Following the completion of my live brief project i have evaluated the outcome based on my strengths, weaknesses and opportunities and the threats that came with them.

the strength for my live brief was defiantly in my knowledge of my target audience. to complete my task i had to develop artwork and print them out to take to an animation convention and to try and sell them to attendees at this convention. by knowing my target audience i was able to successfully select a certain category of artwork that i should spend my time developing to sell. i think that this was the most important strength to have as my entire stall could have failed if i created something unsuitable that nobody would buy.

my weaknesses would fall into pricing my prints. i find difficulty putting a lot of value onto my pieces because i critique my own work very harshly and had complains from people thinking mywork was too cheap. to combat this at my next convention i will try placing my prices slightly higher then what i normally do. i think this is related to my past problem of being too harsh on my own work generally not just as a product.

opportunities were to gain publicity and get interest in my work. this was notable when people asked for my web address or email. secondary oppourtunities to this was to make some sales on prints and gain profit in money. due to the size of the event i was lucky to break even.

threats to this project was cost of printing, not getting enough work completed and any external threats to the event out of my control that could of ended up with it being cancelled or delayed.